Investment Highlights

MBC GROUP is the MENA region’s leading media and entertainment conglomerate and is one of the most highly regarded brands in the region.


Highly attractive macro-economic fundamentals supporting long-term, sustainable growth in media and entertainment verticals. 

  • MBC serves an exciting growth region with a young, vibrant population and strong appetite for all entertainment formats across multiple platforms. 
  • The MENA region’s population is expected to grow fast at 1.4% CAGR for the five-year period between 2022G and 2027G; which is supporting a 2.7% GDP per capita growth for the five-year period between 2022G and 2027G. 
  • The Group will benefit from the rise in advertising spend across all mediums – TV, AVOD and other (radio, music, gaming). The AVOD spending in the MENA region is expected to grow at a CAGR of 15.3% for the period between 2022G and 2027G to an estimated SAR 4.58 billion (USD 1.22 billion) in 2027G. 
  • OTT penetration levels are increasing with penetration rates in the MENA region at only 4% in 2022G compared to mature markets such as the United States with penetration rates of 81% in the same year.
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