Turn it up! Announcing the launch of MBC LOUD FM

Turn it up! Announcing the launch of MBC LOUD FM

Brand-new FM radio station set to offer an unparalleled experience for listeners in KSA

Aimed at international music fans, MBC LOUD FM offers a format that has never been launched before

MBC LOUD FM brings new energy, new voices, and new momentum to what radio means in KSA and beyond

Local English-speaking RJ talent form part of MBC LOUD FM’s programming

**RIYADH, Kingdom of Saudi Arabia | 15 May 2023: **MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), announces the launch of MBC LOUD FM – the brand-new radio station offering an unparalleled experience for listeners of the Kingdom of Saudi Arabia (KSA).

Designed for English-speaking and international music fans, MBC LOUD FM is a Contemporary Hit Radio (CHR) format that has never been launched before in the country, set to bring new energy, new voices, and a completely fresh new momentum to what radio means in the KSA and beyond. The CHR format focuses on playing current and recurrent popular music as determined by the Top 40 global music charts and over the past five years at a max.

What’s more is that MBC LOUD FM is including fresh new radio jockey [RJ] talent from Saudi Arabia in its line-up, including on the flagship morning show, “The Daily Wake Up”. So, be sure to tune in and turn it up!

Waleed bin Ibrahim Al Ibrahim, Chairman of MBC GROUP, commented: “MBC LOUD FM represents a distinctive radio brand; one that forms part of our commitment towards the goals of Saudi Vision 2030 in the field of entertainment and broadcast. This brand-new and cutting-edge radio offering goes beyond entertainment, for it is also set to bring valuable and inspiring content to listeners in the Kingdom – whether citizens or residents, and regardless of their native language.”

Al Ibrahim continued: “English, being the universal language of communication, plays a unifying role in bringing cultures from around the world together. With MBC LOUD FM, our goal is to reach a diverse audience throughout the country. By doing so, we aim to contribute to the Kingdom’s objectives in the upcoming phase, contributing to the nation’s ambitions in developments and growth in the entertainment and media industry.”

Ziad Hamza, Group Director of Audio, Radio & Music at MBC GROUP stated: “This new audio experience aims to completely change the way listeners experience FM radio. MBC LOUD FM aims to enrich audiences’ listening experiences and elevate their enjoyment of radio and music content. Our mission is to connect listeners with their counterparts worldwide by offering distinctive radio content that embodies an exceptional global template in both form and substance.”

ON-AIR TALENT

Featuring fresh on-air talent from the Kingdom, MBC LOUD FM will be anchored by a fun breakfast team known for their friendly and engaging approach. The team was chosen based on their talent and exceptional English-language skills in order to be able to connect with the broader audience of the Kingdom, particularly young listeners.

Local shows will be supplemented with world syndicated programming, including “On Air with Ryan Seacrest”, as well as uninterrupted music sets from some of the globe’s best-known DJs.

Executing the brand strategy is Tarek Majdalani, who joins MBC LOUD FM as Station Manager. Here, he will also lead in developing MBC LOUD FM’s brand strategy, profiling, and positioning, ensuring that the station provides its audience with a unique and exceptional listening experience.

SHOW HIGHLIGHTS

The Daily Wake Up

Presented by Jay R and Danah, tune in to “The Daily Wake Up” on MBC LOUD FM every weekday from 6am to 10am to start your day off right! Our lively hosts will keep you entertained with the latest music, news, and celebrity gossip, along with fun segments to get you up and moving. Stay informed with weather and traffic updates, plus catch up on the latest in showbiz with “Raya on Scoop”.

Listeners also won’t want to miss out on the show’s daily call-ins and contests, where top prizes are up for grabs.

“The Daily Wake Up” will bring you a mix of today’s biggest hits and throwback favourites to keep you singing along. Set your alarm and join the gang for a morning full of energy and excitement!

On Air with Ryan Seacrest

Tune in to “On Air with Ryan Seacrest” every weekday from 4 to 7pm to catch the latest and greatest tracks that are dominating the charts. But we won’t just be playing music… from the latest celebrity gossip and entertainment news to the newest movies hitting theatres, we've got all the juicy details.

The globally renowned syndicated show is exclusive to MBC LOUD FM in the KSA.

Spin City

Welcome to “Spin City”, the radio show that brings you the best local and international DJs, playing the hottest beats from around the world.

Every Thursday and Friday night, from 10om to 3am, find your favourite DJs spinning a variety of genres that are guaranteed to satisfy your tastes. From mainstream to big room, and deep house to techno, our DJs – including the likes of Martin Garrix and Afrojack – will take you on a musical journey that spans the globe.

Whether you're a seasoned music aficionado or just looking for something new to groove to, “Spin City” has got you covered. Tune in every weekend and let us take you on a sonic adventure that you won't forget.

TURN IT UP!

MBC LOUD FM can be found via the following frequencies:

• MBC LOUD FM Riyadh - 99.0
• MBC LOUD FM Jeddah - 94.3
• MBC LOUD FM Dammam - 88.5

MBC LOUD FM is brought to you by MBC GROUP’s Audio & Music Department, the same entity that also runs MBC FM and PANORAMA FM.

At the time of its launch, MBC FM was revolutionary in the nation due to debuting as the Kingdom of Saudi Arabia’s very first and only radio station. This was followed by the launch of PANORAMA FM.

-ENDS-

About MBC GROUP:

MBC GROUP is the largest and leading media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates. In September 2022, MBC GROUP launched its new headquarters in Riyadh, Saudi Arabia.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

For press inquiries or more information, please contact:
Sasha GEMAYEL
Sr. Group PR Manager
MBC GROUP
+971 4 3909816
+971 50 450 7504
Sasha.Gemayel@mbc.net