MBC3 was launched in 2004 and is the kid’s entertainment channel. It delivers a programming mix of children's education and entertainment that connects with, and stimulates, the imagination of Arab kids aged between 3 to 13 years. It also creates quality-viewing time for parents. During the span of the past ten-year, MBC3 proved to be the No. 1 Arabic kids Channel.
The channel focuses on local productions in Arabic, including edutainment, games and reality shows, while also continuing its various long-standing international studio deals and partnerships. Some of the main primetime productions of the channel include Eish Safari (children’s adventure program), Tasali Ahla Alam (live game show hosted by MBC3 presenters), Banat Wa Bass (young girls’ talk show) and Eish Tabkheen ya Dania (kids’ cooking show). The latest addition to the schedule is Al Tajroba which is presented by Dania Al Shafe’i and focuses on scientific experiments for kids, as well as Gentle Steps- a segment about motherhood that airs simultaneously on MBC1 once a week.
Finally, MBC3 has a long-standing deal with Nickelodeon to air their kid’s shows and programs, which in return are dubbed into Arabic. MBC 3 started airing Nick shows including Victorious, iCarly and Drake & Josh.
In addition to, The Nicktoons, programs including: T.U.F.F. Puppy, Fairly Odd Parents and Spongebob Squarepants. And for the younger audiences, The Nick Jr., shows including: Dora The Explorer, Go Diego Go and Blue's Room.