MBC BOLLYWOODwas launched, with great fanfare, on the 26th of October 2013 by Bollywood Superstar “Kareena Kapoor”. A unique launch idea revealed the MBC Bollywood Logo via a grand Bollywood style live performance by Superstar “Kareena Kapoor” on the platform of ‘Arabs Got Talent’.
The channel delivers a fresh approach to Bollywood by offering the region a combination of the newest Bollywood content along with culturally relevant daily drama series and premium celebrity magazine shows from the Indian subcontinent. The content has also been made relevant to the region via an Arabized interface, which is mostly dubbed into Syrian.
Both entertainment seekers and drama lovers tune in to our unique new wave of Bollywood content that offers a high dose of cultural and social relevance. Moreover, movies and series have all been cherry-picked for originality, significance and relevance to our Arab audiences. By doing this, the channel was able to not only attract the Bollywood Films fan base, but to a much wider
MBC Bollywood also offers themed nights including Premiere Movie Night (first-run Bollywood movies on Arab TV), Star of the Month (showcasing Bollywood’s biggest icons), New Age Bollywood (movies that break the cliché Bollywood formula), Bollywood Action Nights (thrilling Bollywood experiences) and Romance Nights (soulful music meets serene settings).