• Publication date: August 1, 2011

From the Movie Set to the Boardroom Celebrity Apprentice: Hollywood Egos & Business Collide

Donald Trump knows a thing or two about business. His shrewd real estate investments, lavish casinos, and plush hotels have helped him amass millions of dollars. Naturally, aspiring businessmen and women would happily serve under his tutelage. For six seasons both college graduates and street entrepreneurs have battled for Trump's respect, and to ultimately become the tycoon's apprentice. His reality program was an unquestionable success, but since its 2004 inception the predictable actions of its amateur executives began to grow tiresome.

Donald Trump knows a thing or two about business. His shrewd real estate investments, lavish casinos, and plush hotels have helped him amass millions of dollars. Naturally, aspiring businessmen and women would happily serve under his tutelage. For six seasons both college graduates and street entrepreneurs have battled for Trump's respect, and to ultimately become the tycoon's apprentice. His reality program was an unquestionable success, but since its 2004 inception the predictable actions of its amateur executives began to grow tiresome.

Luckily show creator Mark Burnett reinvigorated his brainchild by taking a page from the playbooks of Celebrity Rehab and The Surreal Life, whose desperate B-list celebrity contestants ham it up each week for yet another 15 minutes of fame. There is no shortage of catfights, melodrama, or shameless self-promotion this season as cast members attempt to win cash for their favorite charities. Superficial altruism is abundant.

Like in past challenges 14 individuals are divided into 2 teams: Hydra and Empresario. Some notable members of Hydra include British boxer Lennox Lewis, actor Steven Baldwin, and KISS frontman Gene Simmons. Team Empresario (Spanish for entrepreneur) includes Playboy Playmate Tiffany Fallon, model Carol Alt, and a familiar face from season one: political consultant Omarosa Manigault-Stallworth. Ongoing tension between Omarosa and American's Got Talent judge Piers Morgan results in multiple confrontations throughout the season.

Over the course of 13 weeks both teams must exemplify their business smarts. Hydra and Empresario's first challenge is to sell hot dogs on the streets of New York, a seemingly easy task that inevitably exposes each team's least capable members. Team members cooperate to devise a sound marketing plan and budget that maximizes profits and minimizes expenses. At the day's end the victors will have the most cash in hand, while one member of the losing team will be sent packing.

The Apprentice is an international phenomenon; 23 different countries across the globe have launched their own iteration of the program. Stateside a spin-off featuring Martha Stewart appeared in 2005 in addition to copycat programs, such as I Want to Work for Diddy. The franchise has earned 9 Emmy and 6 Teen Choice Award nominations since its premiere in 2004. After 10 successful seasons an eleventh is already in the works.

Year: 2008-present

Duration: 60 minutes

Genre: Game-Show, Reality-TV

Starring:

Donald Trump

George Ross

Created By: Mark Burnett

Rating: TV-PG