• Publication date: June 2, 2014

Studies: The financial motivations not the most effective reason in the energy- saving

In a major development that can change the thinking of people interested in spreading the culture of awareness about the economization of energy and bind primarily to financial motivations alongside social and environmental reasons, several Western studies have revealed that financial motivation is not necessarily the most effective in energy- saving.

In a major development that can change the thinking of people interested in spreading the culture of awareness about the economization of energy and bind primarily to financial motivations alongside social and environmental reasons, several Western studies have revealed that financial motivation is not necessarily the most effective in energy- saving.

These studies, carried out by separate University of Arizona in 1970 and the University of California San Marcos (2003-2004) and the University of California in 2013, also added that there is a large gap between the motivations reported and actual. In other words, the things that motivate us are often contrary to the things we think.

Also, the U.S. studies have shown that the materialistic and financial incentives are not the most effective reasons in the conviction of saving energy, but they always come down in the real list of motivations for the energy-saving.

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