As part of our commitment to our CSR values, we raise awareness of our campaign initiatives and other important causes of our Arab community through our vast variety of popular programs. We host special guests to speak about community initiatives and spread the word about current projects and fundraising events taking place locally. Each year, we present a special broadcast – ‘MBC Hope’, awarding and recognizing those in the community who’ve made a difference and sharing with our audience the progress and positive impacts of the projects MBC has driven throughout the year.
Apart from screening documentaries which encompass our CSR, concerning the environment and humanitarian issues, we also support, nurture, and develop the talent of our young, local documentary makers.
Our celebrity endorsers not only promote our CSR initiatives, but are also be actively involved. They provide insights and education of the various causes, and inspire others to follow their example and champion the cause. They act as our ambassadors for spreading hope everywhere.