• Publication date: July 19, 2017

Dafathon.. The First of It's Kind Throw Facebook Live

The “Facebook Live Telethon” took place in February 2017 and was the first of its kind, running live over Facebook Live over a few hours in an informal settlement in one of the cold mountainous areas in Bekaa camp Lebanon raising donations live

(Dubai- mbc.net) The “Facebook Live Telethon” took place in February 2017 and was the first of its kind, running live over Facebook Live over a few hours in an informal settlement in one of the cold mountainous areas in Bekaa camp Lebanon raising donations live in real-time over the telephone, and with the results shared with the viewers in real-time.

This innovative approach connected refugees with the people who care most and it engaged over $1 million users during the 3-hour live period.