MBC3 was launched in 2004 and is the kid’s entertainment channel. It delivers a programming mix of children's education and entertainment that connects with, and stimulates, the imagination of Arab kids aged between 3 to 13 years. It also creates quality-viewing time for parents.
The channel focuses on local productions in Arabic, including edutainment, games and reality shows, while also continuing its various long-standing international studio deals and partnerships. Some of the main primetime productions of the channel include Eish Safari (children’s adventure program), Tasali Ahla Alam (live game show hosted by MBC3 presenters), Banat Wa Bass (young girls’ talk show) and Eish Tabkheen ya Dania (kids’ cooking show). The latest addition to the schedule is Al Tajroba which is presented by Dania Al Shafe’i and focuses on scientific experiments for kids, as well as Gentle Steps- a segment about motherhood that airs simultaneously on MBC1 once a week.