• Publication date: February 23, 2010

Speech of Mr. Ali Jaber, Dean of Mohammed Bin Rashid School for Communication at the American Univer

It is important for any academic institution to be in constant touch with the market and its needs. When did we last communicate with the industry and the market to know

It is important for any academic institution to be in constant touch with the market and its needs. When did we last communicate with the industry and the market to know what they want out of our graduates? What are the developments in their needs and in their requirements?

We also need to give our students the opportunity to make the relationships that will allow them to see and experience what real work is all about.

There is a difference between what they can get as far as knowledge is concerned from academia and what the reality of the work place is; so bridging this gap is important. It is important for the academia to give the students liberal arts content but it is also important for them to see with their own eyes and to touch with their own experience what it is really like there in the field. And our agreement with MBC will provide our students with a great exposure to the best practices in the industry by the biggest and most important player in the TV world and print world which is MBC and who can provide our students with a window to the pioneer of the media industry in the Arab world.

We also look at MBC being the most important Pan-Arab media for help in promoting our School and in providing our students with internship opportunities within their various institutions. In addition, MBC is a source of important industry pioneers who will come and share their experience with our students. This is mainly what we look for in our partnership with MBC.

On the other hand, what we can provide MBC with is fresh ideas by the younger generation. MBC is welcome to come to our classes and pitch some ideas to MBRSC students and see their reactions. As far as MBC is concerned, being this formidable media player in the region, it is important for them to keep in touch with the pulse of the young generation that is embedded in our student body, to be able to see where the interest of this young generation is going so they can adapt their programming and their product accordingly.