• Publication date: February 23, 2010

Memorandum of agreement between Mohammed Bin Rashid School for Communication at the American Univers

Dubai, 22nd February 2010: In a joint press conference between Mohammed Bin Rashid School for Communication at the American University in Dubai and MBC

Dubai, 22nd February 2010: In a joint press conference between Mohammed Bin Rashid School for Communication at the American University in Dubai and MBC Group, a memorandum of agreement was signed to announce a strategic cooperation between both parties.

Following the welcoming note delivered by Ali Jaber, Dean of Mohammed Bin Rashid School for Communication at the American University in Dubai, Mr. Jaber stressed the importance of this strategic alliance with MBC Group, to help bridge the gap between higher education and the labor market. He elaborated: “We are in dire need to provide our students the chance to experience firsthand what the job market has to offer, as the theoretical part of their education is far different from the practical work environment experienced on ground”. He further asserted: “Our agreement with MBC Group will allow our students great exposure to the best practices in the industry. Our students in return will be a source of fresh ideas for the Group, as it is important for such a giant Pan Arab media conglomerate in the region to stay in touch with the pulse of the young generation”.

From his part, Ali Al Hedeithy, MBC Group General Director, emphasized the importance of this cooperation in contributing to building economies of knowledge in our region through investing in our most valuable resource, and that is Arab human capital, and through cross-linking and engaging of the curricula with the labor markets requirements, especially in the media sector which is considered as one of the main pillars of the content industry and a key engine of the economic cycle. Al Hedeithy further added: “This cooperation proves once again the trust MBC Group ties to Arab talented and educated youth, and the organizations’ belief in their various potentials that require continuous nurturing, refinement and care accentuated by the basic elements covered within this cooperation with Mohammed Bin Rashid School for Communication at the American University in Dubai.

Al Hedeithy concluded with the strong emphasis on both the respect and appreciation of MBC Group towards the United Arab Emirates, and the great insight of the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and reaffirm the Group’s loyalty to this majestic city of Dubai and it’s remarkable people in making it the centre of civilization, economic achievements and a haven for international and Arab media alike as the best incubator for such.

It is noteworthy to mention that the main terms of this agreement are summarized by granting students from Mohammed Bin Rashid School for Communication at the American University in Dubai full access to studios and other media production facilities at MBC Group; in doing so, allowing the students to gain hands-on experience in Media & Journalism; MBC Group to promote Mohammed Bin Rashid School for Communication at the American University in Dubai initiatives and activities across its multi platforms; MBC Group to provide scholarships to a number of outstanding students from Mohammed Bin Rashid School for Communication at the American University in Dubai, as a contribution in determining their professional disciplines and guide them in their graduate studies; thus help them to engage in the labor market following graduation. And finally, MBC Group to organize and engage the students of Mohammed Bin Rashid School for Communication at the American University in Dubai in workshops and lectures within the fields of Media and Journalism, moderated by MBC Group’s distinguished media figures.

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About Mohammed Bin Rashid School for Communication at AUD

Launched in 2008, the Mohammed Bin Rashid School for Communication (MBRSC) was established to bridge the gap that is undermining the Arab media sector, by educating students to become journalists with an outstanding command of the Arabic language. A memorandum of understanding was signed in early 2009 between AUD and the USC Annenberg School for Communication to institute a partnership which includes consultation on curriculum reviews, exchange of faculty and students etc.

The School’s distinction also lies in the special directives given by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to the Administration of the University to confer scholarships on 75% of the distinguished students who meet the admissions requirements of the School.

About the American University in Dubai

The American University in Dubai is a private, non-sectarian institution of higher learning founded in 1995; it serves UAE nationals and international students who seek world-class career-oriented education. It is accredited by the Commission on Colleges (COC) of the Southern Association of Colleges and Schools (SACS) to award Bachelor's and Master's degrees. AUD is licensed by the Washington DC Education License Commission. It is also licensed and its programs are accredited by the UAE Ministry of Higher Education and Scientific Research. For more information, please visit www.aud.edu

About MBC Group

MBC Group was established in 1991 as the first pan-Arab free-to-air satellite broadcasting company in the Arab World. Over the past 19 years, MBC group has grown to become a well-established media group that enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 7 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), and Al Arabiya (the 24-hour Arabic language news channel); two radio stations: MBC FM (Gulf music), and panorama fm (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit, It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.alaswaq.net.

For further information, please contact:

Reina Dib

Mohammed Bin Rashid School for Communication at AUD – Marketing

Tel: + 971 4 399 9000 ext 109

Email: rdib@aud.edu

Ruba Al Ayed

MBC Group - Group PR Manager

Tel: + 971 4 391 9999 ext 9825

Email: ruba.alayed@mbc.net