MBC Launching its Discover Channel on SNAPCHAT Being one of the first in the MIDDLE EAST AND NORTH AFRICA among other LEADING MEDIA PARTNERS
Today Snap Inc. announced the launch of its Discover platform for Snapchatters in the Middle East and North Africa, which will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle.
(mbc.net-Dubai) Today Snap Inc. announced the launch of its Discover platform for Snapchatters in the Middle East and North Africa, which will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle.
The media companies that will begin publishing daily stories for Discover today are MBC, Al Arabiya, among others. Each publisher’s story will be live for Snapchatters beginning at 7:00 am GMT+3, which will be the regular daily publishing time for content. During Ramadan, publishers’ content will publish at 10:00 am GMT+3.
Fadel Zahreddine, MBC's Group Director of Brand Management & Digital said “Launching our MBC channel on Snapchat shows our leadership and brand maturity, that isn’t limited to one platform. We offer visual, digital and even audio media which is loved by our wide audience across MENA. We extend our experience in the entertainment & news making business through content creation that is demanded by our audience.”
Launching localized content for Snapchatters in the Middle East and North Africa is another important step for Snap Inc. as it builds a presence in the region -- an increasingly important global market for the company. Last month, Snap announced that it has over seven million daily active Snapchatters in Saudi Arabia and one million daily active Snapchatters in the United Arab Emirates.
Earlier this year, Snap opened its first office in Dubai, and tapped Hussein Freijah as its manager for the region, and Rami Saad to lead its content efforts, including the launch of Discover. In preparation for today’s launch, Snap held workshops with each publisher to offer guidance on producing stories for a mobile-first audience, while ensuring that they stay true to each of their strong editorial perspectives. All media publishers on Discover have editorial independence over their content, and Snap’s team works closely with them to ensure they have the support they need to create content for this new medium. Each publisher’s content features Snap Ads from advertisers, which are vertical, full screen, sound on video ads that play for up to 10 seconds. Brands can give Snapchatters the choice to swipe up to see more, like they do elsewhere on Snapchat, to reveal extended content like a long-form video, app install ad, or mobile website.
Snap first launched Discover in 2015, as a place for Snapchatters to explore Stories and learn more about the world around them, from an expert editorial perspective. Discover’s Publisher Stories complements the personal perspectives that our community shares when talking through photo and video Snaps with their friends and the community perspectives captured through Our Stories. As of today, Snap has now launched localized Discover content in five languages, including English, French, German and Norwegian.
Continuing to offer localized and relevant content for Snapchatters around the world is a major priority for Snap. In addition to today’s launch of Discover, beginning on May 26, Snap is also planning to launch a number of creative tools for Snapchatters in the Middle East and North Africa region that will be available during Ramadan, including special Geofilters in Arabic and English (which Snapchatters can use to add overlays to their Snaps); Ramadan-themed Lenses (which Snapchatters can use to apply real-time visual effects to their Snaps); and Our Stories covering Ramadan celebrations in different regions. Our Stories are compilations of Snaps, submitted by Snapchatters at events and locations around the world, that provide a community perspective on a topic.
Visit our MBC discover channel on Snapchat now: https://www.snapchat.com/discover/MBC/6748790516